Discover a Master Wordsmith's Secret for Turning Everything You Say into Wealth,Well-Being and Personal Success

By Ted Nicholas

You might think this strange, but every day, before I start
work, I stand up, look to the sky, throw my hands in the air,
and shout out loud: "I feel terrific!"


This is what I call an 'affirmation' -- positive self-talk to charge
up my emotions and help me produce my very best work. An
affirmation can be as simply as "YES!"...as uplifting as "I'm
very happy at this moment!"...or as determined as "I'm willing
to do whatever is necessary to succeed!"

Try it for yourself right now. Choose a positive message you
want to tell yourself. Then stand up, put your head back, throw
your arms up, and shout it out loud.

Makes you feel uncomfortable? Good! You've just discovered
how powerful words can be.

Unlimited Success & Wealth are All In the Words You Use

What's the single most important asset you and your business
possess? Forget money and numbers. The true currency of
business is WORDS. Communicating your ideas, your offer, the
benefits of your product -- using words to achieve your aims is
the single most important activity any business ever performs.

Unlimited success and wealth are as simple as using the right
words. You can get everything you've ever wanted in life, simply
by saying the right words -- because the words which you
communicate determine the quality of your life.

This is true whether communicating with others or with yourself.
Especially with yourself.

Words have the power to induce someone to laugh, to cry, to be
kind, to be loving, to be cooperative, or to buy. Or be unkind,
angry, irrational.

Whether words are written or spoken, they have enormous power.
Of course, when words are spoken, the added factors of voice
timbre, emphasis, emotion...all have the potential to cause even
more impact.

Use Words to Achieve a Win -Win Situation

Here is what few businesspeople seem to realize: People all over
the world really want to help and accommodate their fellow
humans. But they must be approached properly. The magic words
I'll reveal to you in a moment can manipulate a situation to
bring you what you want -- which isn't necessarily a bad thing.

Magic Words Can Bring You Riches

The same words, strategies and techniques that I've used to get
the best results from everyday situation -- like hiring a
Mercedes for the price of a Ford, slashing the cost of a first
class hotel room, and buying valuable antiques at huge discounts
-- can work magic for your business, too. Here are 3 of the
phrases, which have helped me build a career marketing over
$500,000,000 of both my own and my client's products and
services.

Magic Phrase #1 -- Attract All the Money You Need for any
business venture you'd like to start. The magic words here are
"sophisticated investor." Every successful professional - such
as a doctor or lawyer -- likes to think of himself or herself as
sophisticated. And you can often attract these people to invest
in your business.

Run an ad in your local paper, high-lighting those two key words.
Other magic phrases to include are "Local business person with
excellent track record and reputable history"; start-up business
opportunity, limited investment, high potential return"; and
"references available."

Magic Phrase #2 -- Receive Free Expert Help for your business.
Simply announce "I have a business problem and need expert
assistance," either to a local business group (such as the
Chamber of Commerce, which you have in practically every town)
or putting an advertisement in the business section of your local
newspaper. And I've been absolutely delighted with the quality of
assistance provided to me on several occasions by retired
executives. Seek them out in your local area, and you could
benefit from this great source of experienced know-how, too.

Magic Phrase #3 -- Get Capable People to Work for Free. Your
magic words here are "piece of the action." Instead of paying a
fixed salary, run ads offering people one of these options:

* Hourly rate for services rendered
* Percentage of sales
* Percentage of profits
* Royalty on sales
* Percentage of savings
* Fixed payment for each unit produce

Anyone with a strong entrepreneurial instinct will be attracted
by such an approach. It means there will be no limit on their
income, they will be more independent, they can set their own
hours -- and the harder they work, the more they earn. This is
just the type of person you should employ.

Assume The Other Person Has Already Said "Yes"

Ask questions which assume the end result you seek. For
example, speaking with your bank manager about setting up a
merchant account, you might ask these questions:

1. "How long does it normally take for a credit card charge to
be credited to my account?"

2. "What discount or percentage of credit card sales will the
bank charge us for your service?"

3. "How long would it take to get the service in place?"

4. "What equipment do we need to buy to make it easier for your
bank to process our orders?"

Can you see how the end result -- having a merchant account so
you can process the credit card orders - is assumed by the very
words used in each question?

Magic Words Deliver Power

And this is especially true when you're speaking to yourself. As
I said at the beginning of this letter, I use affirmations every
day -- standing up, looking to the sky, throwing my hands in the
air, and shouting out a positive message I need to tell myself.

Yes, I feel ridiculous when I do this too. But that discomfort
is just the push I need to change my emotional state. The magic
words in my affirmations give me the energy and determination
I need to produce my very best work. And I truly believe
they'll help you achieve your goals too.

Ted Nicholas, widely recognized as one of the greatest direct-
marketing wizards of all time, is best-known for having earned
24.5 million dollars on the sale of a single book that was primarily
sold through direct mail. He is called the Five Hundred Million
Dollar Man because he has marketed over $500 million worth
of products in 49 different industries. Ted's newest book, "Magic
Words That Bring You Riches" reveals 17 magic words that can
make you a fortune.

What do People Want Online? It's not what you think it is

"What do People Want Online? It's not
what you think it is"

by Jay Conrad Levinson

What people want online is a question guerrillas ask themselves
a lot. Whether it's for fun or work or something else, understanding
a consumer's motives once he or she logs on is a necessity.

But the experts don't seem to agree on what people want.

Some folks see the web as a vast, new field for advertising
messages, assuming that while people may want to do something
else, if we can entice them with flash, we can sort of trick them
into paying attention to our products and services.

Guess what. That's not gonna happen.

Other folks seem to subscribe to the notion that people online
are looking for entertainment on the Internet, and therefore they
construct messages aimed at persuading while playing. And,
in other cases, the time-honored direct-response model wins out:
Grab people when you can, get 'em to take an action, and then
market, market, market. The answer may be that the consumer has
and wants a lot more control than we give him/her credit for.

Today, webmeisters are in control. Sort of. In a perfect
cyberworld, people will be in control. Sort of.

Two recent studies shed light upon this dilemma. One was
conducted by Zatso. The other was conducted by the Pew
Research Center. Zatso and Pew. (Those guys didn't spend
much time reading "how-to-name-your-company" books, I
guess.) Still, both of their studies illuminated the answer as
to what people want to do online.

The answer, as most answers, is very utilitarian: People want to
accomplish something online. They're not aimless surfers hoping
to discover a cybertreasure. Instead, the average Net user turns
out to be a goal-oriented person interested in finding information
and communicating with others -- in doing something he or she
set out to do.

Look at the Zatso study. "A View of the 21st Century News
Consumer" looked at people's news reading habits on the web. It
revealed that reading and getting news was the most popular
online activity after email. The guerrilla thinks, "That means
email is number one. How might I capitalize on that?"

One out of three respondents reported that they read news online
every day, with their interests expanding geographically -- local
news was of the most interest, U.S. news the least.

Personalization was seen as a benefit, too. Seventy-five percent
of respondents said that they wanted news on demand and nearly
two out of three wanted personalized news. The subjects surveyed
liked the idea that they, not some media outlet, controlled the
news they saw. They feel they're better equipped to select what
they want to see than a professional editor. Again, control seems
to be the issue. Again, guerrillas think of ways to market by putting
the prospect in control.

The Pew Research Center study revealed that regular net users
were more connected with their friends and family than those who
didn't use the Internet on a regular basis.

Almost two-thirds of the 3,500 respondents said they felt that
email brought them closer to family and friends -- significant
when combined with the fact that 91% of them used email on a
regular basis. That's 91%. It took VCRs 25 years to achieve such
market penetration.

What did people in this study seem to be doing online when they
weren't doing email? Half were going online regularly to purchase
products and services, and nearly 75 percent were going online
to search for information about their hobbies or purchases they
were planning to make. Sixty-four percent of respondents visited
travel sites, and 62 percent visited weather-related sites. Over half
did educational research, and 54 percent were hunting for data
about health and medicine.

A surprising 47 percent regularly visited government web sites,
and 38 percent researched job opportunities. Instant messaging
was used by 45 percent of these users, and a third of them
played games online. Even with all the hype in the media, only
12 percent said they traded stocks online.

What does this mean to e-marketers? It means that if you're
constructing a site for goal-oriented consumers, you'd better
make sure you can help facilitate their seeking. Rather than
focus on entertainment, flash, and useless splash screens, the
most effective sites are those that help people get the information
they want when they need it. Straightforward data, information
that invites comparison, and straight talk are going to win the day.

A client buddy of mine showed me his website which heralds his
retail location and attempts to sell nothing online. He said it has
been the biggest moneymaker in the history of his 35-year-old
company. Then he apologized for its lack of glitter and special
effects. He asked how his site could be so successful even
though it lacked anything to add razzmatazz and dipsydazzle.

Now, you know the answer.

Jay Conrad Levinson is probably the most respected marketer in
the world. He is the inventor of "Guerrilla Marketing" and is
responsible for some of the most outrageous marketing campaigns
in history -- including the "Marlboro Man" -- the most successful
ad campaign in history. In his latest book, "Put Your Internet
Marketing on Steroids" Jay reveals how you can use marketing
steroids legally to make your business insanely profitable.

This is Barely Legal... But You Can Still Get Away With It

"This is Barely Legal... But You Can Still
Get Away With It"

A Review of "Put Your Internet Marketing on Steroids"
By Mark Joyner, CEO, Aesop.com

I guess it's human nature to be tempted by things that are
forbidden -- or barely legal, for that matter.

There's something wickedly delicious about "getting away with
something" that makes us feel like the "cat that swallowed the
canary."

Face it. We all want an unfair advantage if the prize is appetizing
enough. Olympic athletes took steroids before the anabolic drug
was banned -- for the prize of a gold medal.

What would you do for the prize of having an Internet business
that is insanely profitable? I doubt that you'd do anything illegal...

... but if it were legal, you'd do almost anything, wouldn't you?

What the heck am I talking about, you ask? Here it is: Just
when I thought I'd read every valuable book on marketing, Jay
Conrad Levinson revives my amazement yet again.

Given the fact that Jay has always been famous (and notorious)
for his unconventional and revolutionary ideas, I shouldn't be
surprised that he has pioneered yet another blockbuster concept:
steroidal marketing.

In his new book, "Put Your Internet Marketing on Steroids,"
Jay took the proven concepts of the world's most successful
companies, and synthesized them into a new type of marketing
that any Internet business can use to make mega-profits.

Among other things, he shows you how to make your Internet
business insanely profitable on a tiny marketing budget -- and
use stealth tactics to snatch business away from your competitors.

Those 2 things alone are well worth the cover price.

Somewhere along the way, I must have gotten pretty smug about
Internet marketing because it took someone like Jay to give me a
jolt in the head with his new arsenal of innovative strategies.
He reveals things that most so-called marketing "gurus" don't
even know -- but if they did, it would boost even their business
by at least 30% to 40%.

What can you expect from the man who made "guerrilla marketing"
a household word, and masterminded 3 out of the 10 most
successful advertising campaigns of the 20th century (including
the Marlboro Man, Green Giant, and Fly the Friendly Skies)?

"Put Your Internet Marketing on Steroids" is definitely a cyber
treasure, and I recommend that you check out how Jay invented
this amazing method of marketing.

"Ask almost any successful entrepreneur what the best book is
for building a small business, and one of Levinson's titles will
surely come up."-- Entrepreneur Business Success Guide

Click here to check out insider secrets that even marketing
heavyweights don't know:

Jay Conrad Levinson's latest ebook, "Put Your Internet
Marketing on Steroids," reveals how you can use marketing
steroids legally to make your business insanely profitable.

Why Some Ads Fail Miserably While Others Succeed Wonderfully

Why Some Ads Fail Miserably While Others
Succeed Wonderfully

by David Garfinkel

The voice on the other end of the phone was tense and impatient.

It was a prospective client calling. After we introduced ourselves,
he got right to the point: "Our advertising isn't working and we
need some help."

Who I was talking to doesn't matter very much, because it could
have been almost any of my prospects before they start working
with me. That's because, statistically, most advertising doesn't
work -- if by "work" you mean, bring in new business.

Think about your own ads. Even if they already generate leads or
create sales for you, don't you have the sneakin' suspicion they
could be working a lot better?

Here are two reasons why most ads don't work at all -- or if
they work, why they deliver far less business than they could:

1. Most ads don't get the attention of your prospects. This is
pretty basic. It is physically impossible for prospects to contact
you unless they know about you, and if you're counting on them
to find out about you from your advertising, then step one is
for your ad to get your prospects' attention. Unfortunately, some
ads actually do get attention, but…

2. These ads get the attention of your prospect in the wrong
way. For an ad to generate a qualified lead or create an
immediate sale, it must start off on the right foot. That "right
foot" sets the right tone and invites a qualified prospect to
call you. I just saw an ad in Newsweek that still has me
wondering what it's about and why someone spent tens of
thousands of dollars on it. (Bet it wasn't their own money.)

The ad shows a boy on a bicycle flying through the air, out in
the wilderness. The headline, in a semicircle, says, "They will
always fall before they fly." Since I'm not a kid and I'm not a
parent, it doesn't do much for me.

But wait -- even if I were a parent or a kid, I still don't think
this ad is going to sell me on anything that would make
the advertiser any money. If I were a kid, the only thing this
ad could sell me on is taking these kind of risks to annoy my
parents. And if I were a parent, the only thing I can imagine
this ad would sell me on is making sure my kid never rides his
mountain bike in hilly terrain -- since, obviously, the kid in
the picture is on a collision course with certain death.

I've got to hand it to this ad in one department -- it's
interesting. It got my attention. But that's as far as it got.

The Headline's the Thing

Let's get off this negative track and look at some ads that I am
certain are making money. These are not from a glossy national
magazine, but small ads from today's local newspaper. (By the
way, small ads that run in the newspaper are usually paid for by
the person who wrote them. And these ads get to the point and
are likely to be profitable. Hmmm...I wonder if I'm noticing a
trend here...)

All I'm going to show you are the headlines of these ads. But I
promise you, the headlines are all you need to see. Tell me if
you can guess what each ad is about, and who its target market
is:

1. "Lose 3-5 Pounds Per Week With the System Proven by Over
90,000 Successful Patients"

2. "Up to 40% Savings on Heating and Cooling Costs With a
(Brand Name) Foam Roof"

3. "Men and Women -- Remove Unwanted Hair Today!"

Now, I know what you're thinking. Not very clever. Not very
hip. In fact, those headlines are downright boring!

Hmmm. I have two things to say about that. First, if you have
tried everything under the sun to lose 40 pounds and you are
frustrated to the point of tears, then headline number 1 isn't
that boring to you. (And I would say the same regarding people
in the target market for headlines 2 and 3.)

The second thing I want to say is, yes, and it's also pretty
boring to stand in line at the bank waiting to make a large
deposit into your business checking account.

But you know what?

Once you've gotten past that boredom barrier, it's actually
sort of nice. You know?

And here's some interesting news: A good headline on your ad
will get you 90% of the way from the agony of defeat to the
ecstasy of advertising success -- so you can deal with weighty
issues like the boredom barrier and what to do with all that
money.

David Garfinkel has been described as, "the world’s greatest
copywriting coach." He’s a successful results-oriented copywriter
and the author of Advertising Headlines That Make You Rich,
which shows you how proven money-making headlines
customized for your business can increase your profits by 1700%

"Why Some Ads Fail Miserably While Others"

"Why Some Ads Fail Miserably While Others
Succeed Wonderfully"

by David Garfinkel

The voice on the other end of the phone was tense and impatient.

It was a prospective client calling. After we introduced ourselves,
he got right to the point: "Our advertising isn't working and we
need some help."

Who I was talking to doesn't matter very much, because it could
have been almost any of my prospects before they start working
with me. That's because, statistically, most advertising doesn't
work -- if by "work" you mean, bring in new business.

Think about your own ads. Even if they already generate leads or
create sales for you, don't you have the sneakin' suspicion they
could be working a lot better?

Here are two reasons why most ads don't work at all -- or if
they work, why they deliver far less business than they could:

1. Most ads don't get the attention of your prospects. This is
pretty basic. It is physically impossible for prospects to contact
you unless they know about you, and if you're counting on them
to find out about you from your advertising, then step one is
for your ad to get your prospects' attention. Unfortunately, some
ads actually do get attention, but…

2. These ads get the attention of your prospect in the wrong
way. For an ad to generate a qualified lead or create an
immediate sale, it must start off on the right foot. That "right
foot" sets the right tone and invites a qualified prospect to
call you. I just saw an ad in Newsweek that still has me
wondering what it's about and why someone spent tens of
thousands of dollars on it. (Bet it wasn't their own money.)

The ad shows a boy on a bicycle flying through the air, out in
the wilderness. The headline, in a semicircle, says, "They will
always fall before they fly." Since I'm not a kid and I'm not a
parent, it doesn't do much for me.

But wait -- even if I were a parent or a kid, I still don't think
this ad is going to sell me on anything that would make
the advertiser any money. If I were a kid, the only thing this
ad could sell me on is taking these kind of risks to annoy my
parents. And if I were a parent, the only thing I can imagine
this ad would sell me on is making sure my kid never rides his
mountain bike in hilly terrain -- since, obviously, the kid in
the picture is on a collision course with certain death.

I've got to hand it to this ad in one department -- it's
interesting. It got my attention. But that's as far as it got.

The Headline's the Thing

Let's get off this negative track and look at some ads that I am
certain are making money. These are not from a glossy national
magazine, but small ads from today's local newspaper. (By the
way, small ads that run in the newspaper are usually paid for by
the person who wrote them. And these ads get to the point and
are likely to be profitable. Hmmm...I wonder if I'm noticing a
trend here...)

All I'm going to show you are the headlines of these ads. But I
promise you, the headlines are all you need to see. Tell me if
you can guess what each ad is about, and who its target market
is:

1. "Lose 3-5 Pounds Per Week With the System Proven by Over
90,000 Successful Patients"

2. "Up to 40% Savings on Heating and Cooling Costs With a
(Brand Name) Foam Roof"

3. "Men and Women -- Remove Unwanted Hair Today!"

Now, I know what you're thinking. Not very clever. Not very
hip. In fact, those headlines are downright boring!

Hmmm. I have two things to say about that. First, if you have
tried everything under the sun to lose 40 pounds and you are
frustrated to the point of tears, then headline number 1 isn't
that boring to you. (And I would say the same regarding people
in the target market for headlines 2 and 3.)

The second thing I want to say is, yes, and it's also pretty
boring to stand in line at the bank waiting to make a large
deposit into your business checking account.

But you know what?

Once you've gotten past that boredom barrier, it's actually
sort of nice. You know?

And here's some interesting news: A good headline on your ad
will get you 90% of the way from the agony of defeat to the
ecstasy of advertising success -- so you can deal with weighty
issues like the boredom barrier and what to do with all that
money.

"The Hypnotic Power of Confusion"

"The Hypnotic Power of Confusion"

by Joe Vitale

"Did you walk to work or carry a lunch?"

Huh?

My father asked me that question more than 25 years ago. I
still remember it. Why? Because it's a ridiculous question.

A famous comedian in the 1950s used to ask people, "Got a
banana?" The question might make sense if asked in the right
situation, but he asked it everywhere. I've forgotten the name
of the comedian, but I still recall his question. Why? Because
it's strange.

As I write this, I am creating new business cards for myself. I
decided to add a confusing line to it. After some fun
brainstorming with my girlfriend, I settled on, "Ask me about
the monkey."

Why is "Ask me about the monkey?" worth putting on my business
card? As with my father's question and the comedian's question,
it stops your brain in its tracks. It makes you pause. It makes
you focus on ME. The theory is that once you stop someone with
a confusing line, you can then implant a hypnotic command right
after it.

In other words, if I write something like, "Apples desk fly dirt,"
and then follow it with, "Read my new ebook," the chances are
very high that you are going to want to read my new ebook.

Why? Because the first line jammed your mind, and the second
line slipped into your brain while you weren't looking. I've just
upped the odds that you will buy my new e-book. And if you
don't, of course, it doesn't matter because I never really told
you to go buy it. See?

The same thing will happen on my new business cards. Since I'm
now known as "The World's First Hypnotic Marketer," I wanted a
strange, confusing line on my new card. When someone sees, "Ask
me about the monkey," and then asks me about the monkey, I can
simply point out that I practice hypnotic selling and I just got
them to do what I wanted.

The Japanese practice this "hypnotic confusion," but probably
unknowingly. A friend of mine who flew to Japan reported to me
that the English phrases on all the Japanese products were
bizarre. A tube of toothpaste might say, "Green days you not
sing." A box of cookies might say, "Wood above fish."

How can you use this secret right now? Don't be afraid to be
confusing. People tend to sort out whatever you say anyway and
make sense out of it using their own terms.

If you are describing your product in great detail, be willing to
toss in something odd. It may increase sales.

If not, swirl up!

"3 Proven Ways to Make Your Newsletter Make"

"3 Proven Ways to Make Your Newsletter Make
You Money Today"

by Mark Joyner

You may or may not already manage your own email newsletter
(AKA "eZine" - short for "email Magazine").

If you do, this article will help you to make more money with it
today - no matter how big your list is!

If you don't, read this to learn why you should begin building
a subscriber list immediately.

As you surely already know, your newsletter is a must have
key to your success online. I don't care what you do - not
building and maintaining an email newsletter is suicidal.

Now, everyone knows that much and you will hear many speak
these same words - but you rarely here folks talk about the real
value of your list. That is, how do you use it to really make money?
What I'm about to show you applies to...

1. Educate

"All Links are Not Created Equal." This is a phrase I
coined in my marketing course years back.

The idea here is that the state of mind of your customer
when leading to your site is crucial in determining whether
or not he will buy. This is a natural extension of what
salesmen call "qualifying". That is, you need to determine
before wasting your time, whether the prospect is ready
to go or not.

Pretty basic salesmanship 101 stuff here. How does it
apply to your newsletter?

Well, chances are, your prospects don't even realize that
they need your product or service. What may be obvious
to you, may be totally unknown to your prospect.

Your newsletter can be used to educate your prospects
about the value of your product or service. That is, they
don't know they need it - so educate them!

Ad educated prospect will come to your site "pre-qualified"
and ready to be sold. He knows he needs what you've got.
All he needs now is a little nudge.

2. Endorse

If the content of your newsletter is good, and not just a
sales pitch, over time you will gain the respect of your
readers. Once you've gained their respect, they will be
more likely to listen to what you have to say (they are
pre-qualified to receive your opinion - see how this all fits
together?)

When you recommend a product or service to them, they
will arrive at the sales site for that product or service pre-
qualified and ready to buy. Your opinion means a lot and
will go a long way on the path of making the sale.

The application of this concept to affiliate programs is
quite obvious - just endorse the products you are offering,
right?

What if you are selling a product or service of your own?

If you've read my course you remember the concept of
the "Internet Marketing Battle Plan". The 5th and final
tactic in your Battle Plan is "Working the Back End".

Once you've sold your product to your customer, continue
to sell related products to that customer as long as you
can. These don't have to be your own products - they can
be products from other companies selling related products...

Heck, they can even be your competitors!

Use the power of your endorsement for these products to
sell like crazy.

Endorse and Educate and you will always send pre-qualified
and excited prospects to your sites.

3. Automate

Do you manage your newsletter by hand? Or is the tool you
are using to manage your newsletter unreliable and difficult
to use?

If so, properly automating your newsletter will make you money.

How?

It's simple. Automation of your newsletter management will
save you time and spare you the mental anguish of having
to worry about your list. In the end you'll have more time
and mental energy to apply to your other projects. Or, if
you're lazy, it might just give you some extra time in front
of the tube!

Either way, you want to make sure that your automation
solution for your newsletter: a. Is highly configurable.

You want it to be able to grow and change as you grow
and change.

b. Is reliable and located in a trusted spot.

You can only guess what happens to your newsletter when
it's hosted on a remote site, or when it's managed by scripts
you don't understand. A solution you run locally solves this
problem by putting you in control.

c. Handles subscribe and unsubscribe requests efficiently.

This will save you hours of time.

d. Can schedule and automate the mailing of your newsletter.
What if you go on vacation or have a family emergency?
Does you business stop? Of course not!

It simply can't. You need a management tool that can run
things while you're gone.

TIP: ROIbot Newsletter Server is a new tool that handles all
of the above quite nicely. You can learn about by clicking here.

Apply the above techniques today and I promise you will
immediately begin making more money as a result of your
newsletter marketing.

Just remember to always test everything you try every step
of the way.

My 3 "Must Use" Secrets for Big Fat Subscriber Lists

"My 3 "Must Use" Secrets for Big Fat Subscriber Lists"


1. Give the Subscriber a *Reason* to Subscribe

Several psychological studies have demonstrated that giving
someone a reason to comply to your request will greatly
increase their chances of compliance. And the reason
doesn't even have to be good! Amazingly, just using the word
"because" will increase your response.

2. Really "Sell" the Content of Your Newsletter

People don't know whether your newsletter contains pure
junk or gold. You could have the greatest, most informative
newsletter in the world - if you don't *tell* them, they will never
know.

Now, here's the key. You don't want to tell them yourself
"my newsletter is the best". No one will believe you. The
best way to let people know how great you are is to have
someone else tell them for you!

You should get a testimonial or two about the content of
your newsletter and use this to "sell" the content of your
newsletter.

3. Provide an Incentive to Subscribe

How many people offer a free newsletter? No one can know
for sure, but I'll tell you that the answer is: "too many"!

What is *unique* about what you offer? If you tie your
subscription into being able to access something unique,
I promise your subscriber rate will go through the roof.

Can you offer a free service? Can you offer a free download?
A free (and unique!) report? Access to some exclusive information?

Generate curiosity in your potential subscriber. People are
inherently curious and it is painful when curiosity is not
satisfied. Set it up so subscribing to your newsletter is the
only thing they can do to satisfy that curiosity.

Now, let's put this all together. Here is an example of a
"call to subscribe" you can use that puts all three principles
together. Put this above your subscription form for one week
and I predict your visitor-to-subscriber rate will *at least* triple:

------

"~Newsletter Name~ is fantastic.

"It's one of the very few newsletters I actually read every time."
- Mark Joyner of ROIbot

Subscribe right now; because, for a limited time you will be
given instant access to the powerful report: "My 3 'Must Use'
Secrets for Big Fat Subscriber Lists."

And you'll get more great tips like this in each and every issue.

------

This should be enough to get you started. Sit down right now
and brainstorm. Think of at least 5 ways you can apply these
principles to your newsletter subscription process. Pick the best
ones and apply them *today*.

The Story of the Hypnotic Writing Monkey

The Story of the Hypnotic Writing Monkey

A monkey could use this material to write a riveting sales
letter, ad, or email message.

The only condition is the monkey needs to be able to read.

I'll prove it to you.

Right now I have no idea how to write this article for Larry on
"How to Easily Use This Material to Get Gloriously Rich."

So, in this case, I'm the monkey.

Now follow my path....

I grab this material and flip through it -- which is what I'm
doing right now -- and I spot a phrase...

"You don't realize it, but in the next few minutes you're going
to learn..."

I add to that phrase something my monkey mind gives me, "...how
to get people to do your bidding by using this amazing
collection of hypnotic materials."

I now have this: "You don't realize it, but in the next few
minutes you're going to learn how to get people to do your
bidding by using this amazing collection of hypnotic materials."

There, I just wrote a good line. Any monkey could do it, as long
as said monkey can type.

If you're like me, you'll probably want another example.

Stop! Did you notice that "If you're like me..." is one of
Larry's hypnotic lines? It is. It's in this book. My monkey mind
found it and used it.

And "Stop!" is from his book, too. I saw it and tossed it into
the above paragraph. Made you look, didn't it?

Here's a fact for you: Any man, woman, child or monkey can flip
through these pages and find words, phrases, and complete
sentences to help them lead and control the minds of their
readers.

Hey! Did you catch what I did? The phrase "Here's a fact for
you..." is also from Larry's collection. It's a way to assume
logic without having any. It works.

And did you notice that "Hey!" grabbed your mind?

It, too, is from this collection. It's a powerful yet simple
tool for practically yelling out your reader's name in a crowded
room. It GRABS attention.

Are you beginning to see how you can use this material?

Think about making use of this collection of hypnotic material
and you'll begin to feel real power.

And did you notice that "Think about making use of..." is yet
another golden nugget from Larry's book?

Yes, a monkey with typing and reading skills just might be able
to write a good letter with this amazing collection of tried and
true hypnotic words and phrases.

But more importantly, since YOU are smarter than any monkey, by
the time you finish reading this material you will be able to
take these words and phrases and weave them into hypnotic
letters and ads that get people to act on your commands and
suggestions.

Stop! Note "by the time you finish reading..." is ALSO from
Larry's priceless bag of tricks!

Can you see why I'm so excited!

As you study every word of this book you will become amazed at
how easy it will be for you to start writing your own hypnotic
material.

(I can't resist. "As you study every word of this book you will
become..." is also swiped from Larry's collection. This is
becoming way too easy.)

But let me confess something:

(Yes. "Let me confess..." is a hypnotic phrase.)

When Larry wrote to me and said he compiled this material, I was
angry.

("I was angry..." is from this collection, too.)

I wanted to be the author of these gems. I even offered to help
add more gems to the package if Larry would let me be co-author.
He agreed, but I could barely think of anything to add! Larry
already did the work---and did it very well!

The further you read into this collection, the more you will
realize why professional copywriters always have "swipe files."
They use them for inspiration. In this case, Larry has done ALL
the leg work for you.

("The further you read into this..." is from his swipe file.)

Remember when you were in high school, and you cheated to get a
passing grade? Admit it. You did, at least once. Well, this
collection is your cheat-cheat.

("Remember when you were in high school..." is swiped from this
book, too. Do you see how easy it is to write with this
collection at hand? It's so easy I feel silly accepting money
for writing material like this for clients. But not THAT silly.)

Have you noticed yet that I began with no idea of how to write
this article and now, with the help of Larry's collection, have
written a very interesting and maybe even hypnotic piece?

("Have you noticed yet that..." is from this fantastic swipe
file, too.)

So here you are. You're holding dynamite. Do you light it and
throw it in a field to watch the dirt blow up, or do you light
it and throw it where you know lay hidden gold?

FACT: The choice is yours. Use this material wisely.

("FACT" is swiped, too.)