My 3 "Must Use" Secrets for Big Fat Subscriber Lists

"My 3 "Must Use" Secrets for Big Fat Subscriber Lists"


1. Give the Subscriber a *Reason* to Subscribe

Several psychological studies have demonstrated that giving
someone a reason to comply to your request will greatly
increase their chances of compliance. And the reason
doesn't even have to be good! Amazingly, just using the word
"because" will increase your response.

2. Really "Sell" the Content of Your Newsletter

People don't know whether your newsletter contains pure
junk or gold. You could have the greatest, most informative
newsletter in the world - if you don't *tell* them, they will never
know.

Now, here's the key. You don't want to tell them yourself
"my newsletter is the best". No one will believe you. The
best way to let people know how great you are is to have
someone else tell them for you!

You should get a testimonial or two about the content of
your newsletter and use this to "sell" the content of your
newsletter.

3. Provide an Incentive to Subscribe

How many people offer a free newsletter? No one can know
for sure, but I'll tell you that the answer is: "too many"!

What is *unique* about what you offer? If you tie your
subscription into being able to access something unique,
I promise your subscriber rate will go through the roof.

Can you offer a free service? Can you offer a free download?
A free (and unique!) report? Access to some exclusive information?

Generate curiosity in your potential subscriber. People are
inherently curious and it is painful when curiosity is not
satisfied. Set it up so subscribing to your newsletter is the
only thing they can do to satisfy that curiosity.

Now, let's put this all together. Here is an example of a
"call to subscribe" you can use that puts all three principles
together. Put this above your subscription form for one week
and I predict your visitor-to-subscriber rate will *at least* triple:

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"~Newsletter Name~ is fantastic.

"It's one of the very few newsletters I actually read every time."
- Mark Joyner of ROIbot

Subscribe right now; because, for a limited time you will be
given instant access to the powerful report: "My 3 'Must Use'
Secrets for Big Fat Subscriber Lists."

And you'll get more great tips like this in each and every issue.

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This should be enough to get you started. Sit down right now
and brainstorm. Think of at least 5 ways you can apply these
principles to your newsletter subscription process. Pick the best
ones and apply them *today*.